Top Juice Trends for 2023

According to recent research, soft drink consumption is reducing globally, as consumers are shifting away from carbonated drinks to natural fruit juices instead. This corresponds with changing lifestyles, and more focus on healthier options. The preferred flavour, holding the majority of the market share is orange, other popular juices include apple, mango, and mixed fruit. 

The market is expected to grow annually by 3.11% (CAGR 2023-2027). Some of the major trends that are set to make an impact, or continue to affect the industry, include:

Selective Spending

Businesses in the hospitality industry are likely to see ‘selective spending‘ as a major trend, with customers making more considered choices over how they spend their money, due to inflation, stagnating wages, and a slowing GDP growth.

This desire to seek out affordable luxury, and the best value for money, may require brands to offer customers premium products at competitive prices, in order to capitalise on the trend.

Mindful Drinking 

The sale of non-alcoholic spirits and alcohol-free alternatives continues to grow, with 18% of global consumers only consuming alcohol when socialising. With healthy and functional alternatives being sought for mocktails and other non-alcoholic drinks, juices are well-positioned to appeal to consumers.

Sustainability  

Every year, the number of customers willing to spend more on sustainable products, sustainable packaging, or because the company has a positive reputation, continues to grow, to the point where now 82% of shoppers want brands to embrace sustainable and people-first practices.

Businesses have a clear chain of responsibility, it starts with sourcing and finishes with pouring, and people want to support companies that are doing their bit to be responsible, as well as treating their staff and customers with care. 

The number of consumers willing to pay more for sustainable goods has increased by an average of 8% from 2021 to 2022, and 80% of consumers in the UK say they would be willing to pay at least 10% more for products if the items were considered sustainable.

Functional Drinks

In 2023, expect to see a continued focus on:

• Stress relief
• Mood-boosting ingredients

There is also a clear trend of combining experience, taste, and luxury with these health benefits and creating products that aid:

• Mental health
• Stress reduction
• Brain health
• Gut health
• Immune support

Added Nutrition

As consumers are looking to influence their cognitive capacity, manage their stress levels, and optimise their brain functions, they will be looking for products that let them achieve this naturally – this might range from added vitamins and minerals in juices, to nootropics, and fundamental benefits associated with specific ingredient usage.

Popular Juice Flavours for 2023

Taste and flavour profiles that are expected to make an impact in 2023 include:

Sour and Savoury

With many options naturally derived from citrus fruits and berries, this is a taste that suits a wide range of drinks.

The trend for tart and sour citrus drinks began to grow in 2022, and is expected to continue its upward trend in 2023, with more creative and unusual ingredients such as blood orange, yuzu, pomelo, or bergamot leading the way.

Botanicals

Sweet and natural drinks still hold a special place in customer’s hearts, but despite this love of the traditional, there are plenty of changes and new twists of taste coming in for juices and drinks created with florals or botanicals – premium options, with diverse elements, such as cherry blossom, hibiscus, elderflower, vanilla, ginger, mint, and basil.

Pink Nostalgia  

In the early 2010’s there was a phase where pink products were in high demand, and nostalgia for this is making a return, with flavours and ingredients such as pink pineapple, dragonfruit, and strawberry set to see higher demand from customers.

Preparing for the New Year

In 2023, we’re looking at health, experience, and taste – with an additional focus on sustainability and corporate responsibility.

Customers are also making it clear that low-sugar and natural options are still preferable, and will be actively sought out over artificial additives and flavours.

At Krograb, we provide a fantastic range of juices, just waiting for your customers to discover and love.

Make Krograb your preferred juice provider in 2023 – Get in Touch Today 01477 544 144